Understanding The Buyer Persona: A Path to Branding Your Business

Understanding The Buyer Persona: A Path to Branding Your Business

One of the most common marketing challenges for businesses that sell to businesses is managing the wide range of different customer types. Segmenting and clarifying your key customer types is critical to creating resonant messaging, clear value propositions, and developing a marketing strategy that truly helps with how to find buyers and drives sales.

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Best Examples of Company Vision and Mission Statements

Best Examples of Company Vision and Mission Statements

Why does a company need a vision statement and a mission statement? At The Marketing Blender, we understand that words have power. In fact, we also took to heart the task of summarizing what we want to be in the future and what we want to do now to achieve it.

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Product Differentiation and Effective Messaging

Product Differentiation and Effective Messaging

When the roles of marketing and sales get blurred, product messaging can fail to create a significant differentiation in the minds of the customers and your numbers can languish. In sales, a point-by-point comparison with competition may be necessary depending on the prospect’s questions or objections, but this is not a marketing strategy for differentiation.

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How Inconsistent Branding Sabotages Your Business’ Growth

How Inconsistent Branding Sabotages Your Business’ Growth

Many of our clients ask for help with their branding, without really knowing what a brand should accomplish for them. To set it straight, a brand is more than just a logo and other visual marks. It is your truth. It’s –how customers perceive your organizational identity and reputation across all platforms.

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Why Marketing Managers Struggle with Delegation and How it is Hurting Your Growth

Why Marketing Managers Struggle with Delegation and How it is Hurting Your Growth

We work with talented marketers every day, yet we see a disturbing trend where their real strengths and values are not being put to good use. Ever since the economic downturn in 2008, B2B marketing departments (or what’s left of them) have become a catchall for sales support, answering RFPs, IT support, and miscellaneous requests. But this busyness doesn’t promote growth, let alone help you to get a return on your marketing dollar.

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10 Questions to Ask Before Hiring a Marketing Agency

10 Questions to Ask Before Hiring a Marketing Agency

Hiring a marketing agency can help you sharpen your message and overcome immediate sales challenges to take your growth to the next level. You get to work with top creative and strategic talent without the huge overhead costs, and keep your core in-house team focused on the tactics and projects that only they can handle.

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