Your website should be more than a shop window or an online brochure.
It’s an intrinsic part of the relationship your prospect is building with you. So, just like having an obsolete brochure or an unattractive shop window, a bland, outdated website can completely sabotage your sales efforts. A great web design company will help you to build a B2B website that will propel sales.
Consider the experience of your prospect. The potential customer meets one of your experienced and knowledgeable sales executives and thinks, ‘Wow, we really like this guy. We want to know more.”
But when they visit your website, the impression is underwhelming. What happened to the dazzling superhero from the meeting? Where did all the promise of amazing things go? The company on the website doesn’t stand out at all. You’ve just effectively sabotaged much of the time and effort invested by your sales executive.
What’s worse, if they came across your website without a referral — perhaps taken there by a search engine or link — your underwhelming website may mean that you never get that first meeting at all.
Your website should:
- Resonate visually and inspire confidence
- Answer questions and build anticipation
- Engage in a conversation that will continue
If you view your website as the beginning of a conversation that will lead to sales and revenue, then it becomes less of a cost and more of an investment. In fact, it’s at the very center of a whole battery of channels, all of which are geared toward driving sales, some short-term and some long-term.
If you have begun the search for a web design company and branding agency, we would love for you to consider Blender. Schedule a free audit with a Blender strategist to find out if we’re right for you. Prospects and clients alike have told us this meeting alone got them on the right track. It’s a great opportunity to get an unbiased assessment of your most important marketing tool, your website.
Thinking about improving your website? Learn the keys to web design that helps you increase trust and sales.