Ready for marketing that is compelling and insanely effective?
Do you have a plan for reaching your next mountain top?
Is your leadership, marketing, and sales on the same page?
Are you getting ROI and revenue growth from your marketing efforts?
Are you clearly and memorably differentiated from your competition?
If you answered no to any of these questions, you are not alone. But you are wasting money and losing opportunities. Too often, great tactics are sabotaged from a lack of clear strategic alignment.
We provide a series of collaborative workshops to find the intersection of where your strengths meet your prospect’s needs. Instead of working behind the creative curtain, we open up the psychology and strategy of how to build marketing that is memorable, alluring, and compelling.
We always begin by diving into the minds of your ideal customers and building profiles of what motivates their decisions.
Every business has more than one type of client and decision maker, but often companies attempt to speak to all of these audiences with the same message and approach. Without considering the different triggers and challenges of each buyer persona, it is very difficult to craft messaging that resonates and more importantly motivates a sales commitment. The Buyer Persona workshop is a process where we guide you through a deep dive into who your buyer personas are and what messaging will transform and solidify their perception of you as a valuable and alluring partner.
Our Sales Mapping Workshop is where we map the prospecting and sales cycle.
Marketing should support and propel the real world sales conversation. This critical step will identify areas where marketing interactions can supplement the sales relationship from attracting leads, to building trust, handling objections, and even closing the deal.
The Truth Workshop is where we uncover the unique heart and differentiation of your company.
This is a deep dive into what makes your organization tick, why the world is a better place because of your existence, and why your prospects would be foolish to choose anyone but you.
Humans are wired to hear and absorb information in a specific way.
But when your sales message and touchpoints don’t align with this buyer psychology, it can slow down or even sabotage the sales cycle. We guide you through the messaging funnel to craft specific points of insight and differentiation helping prospects to remember and choose you.
This choreography is used in your sales and marketing touchpoints to bring ongoing value and avoid the ‘How’s the weather?” sales calls of the past. We want your marketing to create urgency and to catalyze action.
Tactical Execution Workshops
In the final two summary workshops, we present and review all of the insights we have built together including your value proposition, differentiation, buying trigger, and elevator speech for each buyer persona.
But as the saying goes, the tools are only as good as those who wield them. Taking into account your teams’ skill set, budget and current resources, we will work together to build out your marketing strategy and the tactical plan that will drive growth and ROI.