Free marketing assessment

Do you know if your marketing is working?

There’s no such thing as a one-size-fits-all B2B marketing plan. You must find the right mix of tools and tactics for your unique needs and goals. But how? As specialists in B2B marketing, we built this easy-to-use online tool to give you a clear snapshot of where your marketing stands today and what you need to focus on going forward. It will analyze these seven key areas; strategy, branding, advertising, digital marketing, website, trade shows, and sales and marketing alignment. Just answer six questions in each category and you’ll receive a graph detailing the strengths and weaknesses of your current marketing efforts – plus actionable recommendations. Fair warning, the results will be eye-opening. Ready? You got this.

You'll go through 7 sections with 5 questions each and it should take you 8 minutes. Let's get started!


Start your assessment

STRATEGY

1. We have a written and actionable Marketing Plan.

disagree
somewhat agree
strongly agree

2. We segment our audiences (Buyer Personas) and apply different tactics for each.

disagree
somewhat agree
strongly agree

3. We have a clearly defined niche in the market.

disagree
somewhat agree
strongly agree

4. Our Marketing Plan aligns with our sales cycle.

disagree
somewhat agree
strongly agree

5. We have the right marketing resources (budget, team, technology, data, know-how) to achieve our goals.

disagree
somewhat agree
strongly agree