BRANDING

1. Our brand uses a look and tone that is completely different than our top three competitors.

2. Our brand is visually beautiful and attention-getting.

3. We have brand guidelines that are carefully followed in all of our communications and marketing, including talent recruitment.

4. We have a written mission and vision statement and core values, which we use to make decisions about our message and brand.

5. We have a clear and catchy tagline or other mnemonic device to assist with memorability.

WEBSITE

1. We track our analytics, including conversion rates, and work to improve them.

2. We have a blog that we post to regularly with keyword optimized content that generates traffic to our website.

3. We use dedicated landing pages connected to campaigns to generate leads

4. We feature testimonials, customer logos or case studies on our website.

5. We have high quality photography, video and effective Call-to-Actions throughout our website that converts interest into inquiry.

ADVERTISING

1. The market knows our name and all the solutions we provide.

2. All of our ads feature a call to action that we use to track the effectiveness of the ad.

3. Our promotional efforts consistently generate leads every month.

4. Our ads are eye-catching and follow our brand guideline for a consistent look and tone.

5. We advertise more often than our competitors do.

DIGITAL MARKETING

1. We have clearly defined goals for our digital campaigns and feel confident we're reaching the right people.

2. We run lead nurture campaigns and use automation software to nurture leads.

3. We use a CRM to capture contact information and insights about leads, prospects, and customers.

4. Our digital content is focused on the passions and pain points of our customers and is engaging, and enjoyable to read.

5. We use data to test, tweak and improve our digital marketing results.

TRADE SHOWS AND EVENT MARKETING

1. We have an effective pre-show promotion plan that drives attendees to us at events.

2. We have a choreographed experience that includes an engaging opener to facilitate sales conversations in our booth.

3. We are memorable and give people something to talk about outside of the show.

4. Leads from events are entered into a database or CRM for tracking and automated follow up.

5. We know how much business we get from each event.

SALES ENABLEMENT & ALIGNMENT

1. Our sales and marketing teams regularly communicate about lead quality, follow up, and conversion.

2. Our sales team uses our CRM very consistently.

3. Our marketing materials and every member of our sales team tells the same story about our company, products and services.

4. We have documented our lead qualification process and our sales process.

5. Our marketing and sales teams work together to build effective sales presentations and case studies.

Contact Information