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BLENDER

Your B2B Industrial Marketing Agency for Strategy & Execution

Better Revenue | Brand Reputation | Business Resilience

Our fractional CMOs help you build a strong marketing strategy and execute for REAL results. In our world, a marketing plan must be tied to ROI for your industrial business. Positioning. Scaled Growth. Talent Attraction. Valuation. Profit. We aren’t afraid to have the revenue impact conversation. In fact, we insist on it.

THE B2B MARKETING AGENCY FOR INDUSTRIAL BRANDS

Marketing for Industrial Companies Is Different. We Get That.

Our B2B Chief Marketing Officers have a proven track record for growing industrial companies. At Blender, we understand that industrial brands face special challenges when it comes to marketing.

This includes helping our clients win in a competitive landscape where they have to deal with wild swings in the economy, complex supply chain issues, a global competition, lengthy buying cycles, reseller/distributor programs, and specialized vendor requirements. We know how to grow industrial companies in the face of change.

How is working with a fractional CMO different than a traditional agency or an in-house CMO?

As an industrial brand, what should your company look for a in fractional CMO?

Your CMO should understand the nuances of working with an industrial firm, which may include dealing with lengthy buying cycles, multiple decision makers, and pull-through demand gen as well as Sales & Marketing alignment.

How much does a fractional CMO cost?

What does a fractional CMO do?

The First 90 Days of Strategy & Execution

How We Start Making IMMEDIATE Impact for Your Industrial Business

Deep Dive Your Target Market – Uncover Their Psychological Triggers and Determine WHERE to Reach Them with the TRUTH about Your Brand

01

Design a STRATEGIC Marketing Plan Prioritized around Fast Wins, BIG Impact, and Long Term Resilience – Aiming Your Budget at the Right Things

02

Build a Realistic Execution Roadmap and Launch Marketing Tactics for Rapid Optimization, Tracking, and ROI

03

Here are our specialties in marketing consulting and execution

  • Growth Strategy
  • Sales Process Optimization
  • Positioning
  • Messaging
  • Return on investment
  • Increasing Valuation & Exit Planning
  • Revenue Strategy
  • Demand Generation
  • Lead Generation
  • Merger and Acquisition
  • Talent Branding and Attraction
  • Customer Experience and Retention
  • Internal Communications
  • Market Expansion
  • Go-to-Market Plans and Launches
  • Team Develoment and Hiring

Serving B2B Industrial Brands

Our fractional CMOs and marketing teams work with business-to-business industrial companies in both the small and mid-markets. We’ve made a mark helping clients bring in billions in revenue over the past 10 years.

We’ve worked with many types of industrial brands.

  • Oil & Gas

  • Construction

  • Heavy Machinery

  • Industrial Equipment

  • Manufacturing

  • Mining

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WHY GO FRACTIONAL?

Why Work with an Outsourced CMO to Transform Your Industrial Marketing?

If you want to do marketing but you don’t have a STRATEGY, you need a CMO now. Here are some of the benefits of hiring a fractional CMO from The Marketing Blender.

  • Focused 100% on Revenue and Impact
  • No Long and Frustrating Recruiting Time
  • Much Less Costly vs. a Full-Time CMO
  • Manages All Marketing Resources
  • Can Scale Hours Up or Down as Needed
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  • Mentors Your In-House Marketers
  • Aligns with Sales around Business Goals
  • Oversees Budget & Spend
  • Builds Strategy & Tracks Outcomes
  • Drives Execution for Results and ROI

LET’S TALK

Getting Serious about Upleveling Marketing for Your Industrial Organization?

Executive-level marketing leadership focuses on total impact instead of simply a plan, project, or campaign. Whether we are leveraging your in-house talent, our fractional team, freelancers, or 3rd party agencies, our CMOs ensure you get results, not just tactics and recommendations.

Talk to Blender about Engaging a CMO with Industrial Expertise

Our Fractional CMOs have deep experience across multiple B2B industries, and we collaborate across our team to ensure EVERY client gets the best outcomes possible.