BLENDER
Your B2B Industrial Marketing Agency for Strategy & Execution
At The Marketing Blender, we have more than a decade of experience working with B2B industrial companies to drive revenue, reputation, and resilience. Our fractional Chief Marketing Officers offer proven results. We work FAST to find the best path to move your company toward revenue and marketing ROI.
Get the guidance and hands-on expertise to overcome growth plateaus and dominate your market!
Better Revenue | Brand Reputation | Business Resilience
Our fractional CMOs help you build a strong marketing strategy and execute for REAL results. In our world, a marketing plan must be tied to ROI for your industrial business. Positioning. Scaled Growth. Talent Attraction. Valuation. Profit. We aren’t afraid to have the revenue impact conversation. In fact, we insist on it.
Marketing for Industrial Companies Is Different. We Get That.
Our B2B Chief Marketing Officers have a proven track record for growing industrial companies. At Blender, we understand that industrial brands face special challenges when it comes to marketing.
This includes helping our clients win in a competitive landscape where they have to deal with wild swings in the economy, complex supply chain issues, a global competition, lengthy buying cycles, reseller/distributor programs, and specialized vendor requirements. We know how to grow industrial companies in the face of change.
How is working with a fractional CMO different than a traditional agency or an in-house CMO?
A fractional CMO is a marketing strategist who provides expert guidance and tactical execution as needed or part-time. Our fractional CMOs take you through the full strategy execution process to ENSURE you get ROI on your marketing spend. This stands in contrast to a traditional marketing agency who focuses on creating a plan rather than delivering on outcomes.
For a fraction of the cost of a full-time executive, a fractional CMO gives your business access to top level expertise without the fixed cost of an annual six figure salary. It’s a scalable marketing leadership that is right-sized for your budget and business stage.
As an industrial brand, what should your company look for a in fractional CMO?
How much does a fractional CMO cost?
The cost of a fractional Chief Marketing Officer (CMO) can vary greatly depending on the size and scope of the project. Generally, however, rates range from $175 to $275 per hour for a mid-level fractional CMO. For larger engagements or more specialized roles, you may find that some firms charge higher rates.
What does a fractional CMO do?
A fractional CMO, also known as a virtual or part-time CMO, is an experienced marketing executive who provides strategic and tactical brand leadership on an interim basis. A fractional CMO will help you create a strategy for short-term success while keeping your long-term goals in mind.
How We Start Making IMMEDIATE Impact for Your Industrial Business
Deep Dive Your Target Market – Uncover Their Psychological Triggers and Determine WHERE to Reach Them with the TRUTH about Your Brand
01
Design a STRATEGIC Marketing Plan Prioritized around Fast Wins, BIG Impact, and Long Term Resilience – Aiming Your Budget at the Right Things
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Build a Realistic Execution Roadmap and Launch Marketing Tactics for Rapid Optimization, Tracking, and ROI
03
Here are our specialties in marketing consulting and execution
- Growth Strategy
- Sales Process Optimization
- Positioning
- Messaging
- Return on investment
- Increasing Valuation & Exit Planning
- Revenue Strategy
- Demand Generation
- Lead Generation
- Merger and Acquisition
- Talent Branding and Attraction
- Customer Experience and Retention
- Internal Communications
- Market Expansion
- Go-to-Market Plans and Launches
- Team Develoment and Hiring
Serving B2B Industrial Brands
Our fractional CMOs and marketing teams work with business-to-business industrial companies in both the small and mid-markets. We’ve made a mark helping clients bring in billions in revenue over the past 10 years.
We’ve worked with many types of industrial brands.
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Oil & Gas
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Construction
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Heavy Machinery
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Industrial Equipment
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Manufacturing
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Mining
Why Work with an Outsourced CMO to Transform Your Industrial Marketing?
If you want to do marketing but you don’t have a STRATEGY, you need a CMO now. Here are some of the benefits of hiring a fractional CMO from The Marketing Blender.
- Focused 100% on Revenue and Impact
- No Long and Frustrating Recruiting Time
- Much Less Costly vs. a Full-Time CMO
- Manages All Marketing Resources
- Can Scale Hours Up or Down as Needed
- Mentors Your In-House Marketers
- Aligns with Sales around Business Goals
- Oversees Budget & Spend
- Builds Strategy & Tracks Outcomes
- Drives Execution for Results and ROI

Getting Serious about Upleveling Marketing for Your Industrial Organization?
Executive-level marketing leadership focuses on total impact instead of simply a plan, project, or campaign. Whether we are leveraging your in-house talent, our fractional team, freelancers, or 3rd party agencies, our CMOs ensure you get results, not just tactics and recommendations.
Talk to Blender about Engaging a CMO with Industrial Expertise
Our Fractional CMOs have deep experience across multiple B2B industries, and we collaborate across our team to ensure EVERY client gets the best outcomes possible.