As a successful commercial roofer, BRI Roofing prides themselves on having very high standards of ethics and safety for their employees, as well as the risk and insurance concerns for their customers. But in a market crowded with competitors with less-than-stellar reputations, they were having trouble getting sales meetings and winning new business. They had a difficult time communicating their differences in a meaningful way. With their primary business being seasonal and very low margin, sales had been flat for over four years.
To establish their reputation as the premier contractor in North Texas, we conducted workshops to hone new messaging and launched new branding and a website.
After the rebranding, sales grew $6 million in the next two years. The company was able to use their new influence to lobby legislatures for stronger laws around roofing contractors. The owner was approached by a large competitor to sell the company. He accept the offer and is now sailing in the Caribbean.