OsteoMed launched a new medical device in a market of aggressive competitors and complicated processes to gain approval in different hospitals. A prominent surgeon had a positive experience with the device, but they weren’t effectively leveraging this story. With a sales person focused approach without marketing alignment, they were not gaining market share as quickly as projected.
To clearly convey the benefits to key decision makers, we developed a webinar explaining the product.
The presentation gained a large audience, including several groups who watched together and continued discussing the product afterwards. The webinar had an impressive 1% attrition rate, with almost all of the attendees staying on until the Q&A session had concluded. The follow up survey gardened outstanding feedback and sales leads.