OsteoMed

Medical device manufacturer

Challenge

OsteoMed launched a new medical device in a market of aggressive competitors and complicated processes to gain approval in different hospitals. A prominent surgeon had a positive experience with the device, but they weren’t effectively leveraging this story. With a salesperson-focused approach without marketing alignment, they were not gaining market share as quickly as projected.

Solution

To clearly convey the benefits to key decision-makers, we developed a webinar explaining the product.

Outcome

The presentation gained a large audience, including several groups who watched together and continued discussing the product afterwards. The webinar had an impressive 1% attrition rate, with almost all of the attendees staying on until the Q&A session had concluded. The follow-up survey garnered outstanding feedback and sales leads.

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