Titus – VENTUS LUX

Manufacturing

Challenge

Titus, along with internationally renowned architecture firm HOK, developed VENTUS LUX, a break-through, innovative chilled beam device with an integrated with an energy efficient LED lighting fixture. They needed to educate the market on a brand new product category and get architects interested in a new design option – an audience not typically excited about HVAC systems.

Solution

To generate attention, we launch teaser ads followed by a commercial, print ads, a landing page, social media and a documentary video with AR integration.

Outcome

The marketing was so successful that it won the ASHRAE Journal award and Top 10 Ad-Q score for Outstanding Advertising.

Keller, TX | (817) 851-5145