Challenge
Titus, along with internationally renowned architecture firm HOK, developed VENTUS LUX, a breakthrough, innovative chilled beam device integrated with an energy-efficient LED lighting fixture. They needed to educate the market on a brand-new product category and get architects interested in a new design option — an audience not typically excited about HVAC systems.
Solution
To generate attention, we launched teaser ads followed by a commercial, print ads, a landing page, social media and a documentary video with AR integration.
Outcome
The marketing was so successful that it won the ASHRAE Journal award and a Top 10 Ad-Q score for Outstanding Advertising.
