As the price natural gas and oil dropped, drilling rigs were being stacked and work was drying up. The company wanted to leverage their great reputation to expand into a range of services that encompassed the full lifecycle of a well. However, they weren’t known for this arena and had trouble convincingly telling the story. Their primary means of marketing had been their fleet of vehicles, but they were being seen by less eyes as business slowed and the decision makers weren’t always in the field.
To extend their credibility in new services, we conducted a photo shoot and launched a new website to professionally present their capabilities.
The successful launch of their wireline services division helped them quickly expand their offerings to their biggest clients.