At Blender, you’ll find a talented team that envisions a business world full of connection, meaning, and prosperity for all. We use our talent as marketing strategists, creative experts, and visionaries to take on your business challenges.
We leverage the full marketing mix of strategy, digital, and brand to transform your business from ordinary to extraordinary. From total brand overhauls to simplifying complex sales cycles, our team executes thoughtful marketing strategies that get you wins. With the right mix of these crucial tools, we can help transform your business and drive sales.
Fractional Chief Marketing Officer Engagements
Every successful company reaches a point where the marketing tactics need to be aligned with the business goals. Sometimes it’s a crisis requiring a strategic pivot and other times it’s a need to scale up the current growth model and cut waste from your business development efforts. Either way, a Chief Marketing Officer can accelerate growth and create operational and cost efficiencies at a fraction of an executive’s salary.
Insights & Strategy
Your audience has more resources and knowledge at their fingertips than ever before. They are smart and demanding. That’s why it is crucial to understand your customers’ needs by creating a highly focused marketing strategy for growth that’s aligned with your sales.
Digital Content, Campaigns & Automation
To communicate effectively, you need content marketing. It’s how you take your potential buyers on a journey of awareness, create excitement, and close the deal. Your social media, website, and digital tools all serve as validation that you are the expert who can solve their problem.
Inspiring visuals and engaging voice. That is the essence delivered through a strategic rebrand. In the age where your brand is stretched across more digital and physical platforms, it is more important than ever to establish your value and position. Regardless of your industry, your brand identity needs to adapt, be inspiring, and look really, really great.
The Power of Aligning Sales & Marketing
The B2B world can be a complicated and unforgiving sales environment. It’s even harder to know how marketing fits into your growth strategy.
Decision makers will often have only one view of your company, whether they get their information from your website, someone in their network or your marketing. So, consistency and alignment are critical. Any disconnect between your sales and marketing messages can slow down or even sabotage the sales process.
Our most powerful tool to transform your marketing
In an intensive, collaborative series of workshops, we’ll get into the minds of your ideal customers, document your entire prospecting and sales process, uncover the unique heart and differentiation of your company, and script the optimal messaging framework for each buyer persona.
We’ll ask the questions you haven’t considered, uncover the hard truths and experience a few revelations. It’s all designed to get at the core of what makes you amazing and how to leverage your unique story to sell more.
The Marketing Blender process
The right message for the right audience
“We’re a global company and have expanded into new markets. Blender has helped us to match our message to the tone and needs of each unique culture and audience. We’ve been very pleased with the results and the response we’ve gotten from the market.”
— PHILIPP HERRMANN, CFO/Executive Vice President Sales & Marketing, item —
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