Are you using your resources wisely or throwing money away?
Your resources are not unlimited, so put them to work in the places that will drive massive results. Your attention, time and money are all valuable. So, what are the decision-making criteria you use to steward those resources? That’s where a smarter strategy and marketing plan will save the day.
Data-driven marketers are six times more likely to achieve a competitive advantage in increasing profitability, according to Forbes.
What are the elements of a smarter strategy and marketing plan?
This is your map of the battlefield. Strategy lays out who you should target, where you can find them and what you should say to motivate them to choose you. Your marketing plan decides how to spend smart money to engage your target and measure results. Our secret weapon is a powerful, one-page marketing plan customized for your strategy that aligns your sales and marketing efforts.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War
A strategy without the right messaging is like going into battle without ammunition.
In our workshops, we don’t just map your entire sales process and create in-depth buyer profiles, we also uncover what makes you unique and craft the most compelling messaging framework to drive results. Because how you tell your story dictates how people feel about buying.
How you tell is how you should sell.
The Blender Messaging Choreography Funnel
Why work with Blender?
Sales and marketing alignment is at the core of our thinking. If marrketing isn’t helping you sell, you shouldn’t be doing it.
Our work collects data, not dust. We iterate, test, learn and improve. We believe in taking action, not generating long, boring documents doomed to just sit on a shelf.
We have a proven track record. We’ve developed strategies and executed marketing plans for dozens of successful growth-oriented B2B companies.
We care about results, not just buzz. Our plans drive top-line growth, protect the bottom line and maximize the efforts of your team.