Are you using your resources wisely or throwing money away?
Your resources are not unlimited, so put them to work in the places that will drive massive results. Your attention, time and money are all valuable. So, what are the decision-making criteria you use to steward those resources? That’s where a smarter strategy and marketing plan will save the day.
Data-driven marketers are six times more likely to achieve a competitive advantage in increasing profitability, according to Forbes.
What are the elements of smarter B2B marketing strategies?
This is your map of the battlefield. The best b2b marketing strategies plot out who you should target, where you can find them and what you should say to motivate them to choose you. Your marketing plan decides how to spend smart money to engage your target and measure results. Our secret weapon is a powerful, one-page marketing plan customized for your strategy that aligns your sales and marketing efforts.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War
A strategy without the right messaging is like going into battle without ammunition.
Our workshops give you all the ammo you need. In a series of collaborative workshops, we’ll map your entire B2B sales process and create in-depth buyer profiles. But that’s just the beginning. We’ll dig deep to uncover what makes you unique and incomparable. Then we’ll craft the most compelling messaging framework to drive results. Because how you tell your story dictates how people feel about buying.
The Blender Messaging Choreography Funnel
Why work with Blender?
Sales and marketing alignment is at the core of our thinking. If marrketing isn’t helping you sell, you shouldn’t be doing it.
Our work collects data, not dust. We iterate, test, learn and improve. We believe in taking action, not generating long, boring documents doomed to just sit on a shelf.
We have a proven track record as a dedicated B2B agency. We’ve developed B2B marketing strategies and executed marketing and media plans for dozens of successful, growth-oriented B2B companies.
We care about results, not just buzz. Our plans drive top-line growth, protect the bottom line and maximize the efforts of your team.
We offer consulting and workshops customized to your unique business situation.
Our areas of expertise include:
- Sales and marketing alignment
- KPI development & alignment
- Buyer persona Identification
- Media planning
- Sales mapping
- Marketing and brand strategy
- Marketing plan development
- Core values, mission and vision development
- Marketing team training
- Succession planning
- M&A communication planning
- Investor strategies
- Digital technology integration & alignment
- Distributor relationship optimization
- Corporate meeting keynotes and breakout sessions
- Speaking and presentation coaching
What you actually get.
- Marketing Plans
- Fractional CMO Services
- Buyer Persona Reports and Targeting
- Messaging Strategy and Choreography/li>
- Mission, Vision, Value Development
- Sales Mapping
- Communication Training
- Presentation Coaching
- Public Speaking Training
- Technology Integration
- Distributor Relationship Optimization
- Keynotes and Workshops
Ready to enhance your marketing?
Do you have a project in mind or a question? We're here to help.
Growth by moving from tactical to strategic
“We engaged Blender to help us connect our marketing to our sales teams’ efforts. They guided our team through strategic workshops and created a campaign based on those sessions. Unlike some other experiences, Blender quickly exhibited a deep grasp of our business. Their collaboration moved our team from tactical to strategic. I would highly recommend Blender to any company looking to move their brand and sales to the next level.”