If you make one investment, make it this.
Digital is still the biggest opportunity in B2B. So many companies are not making the effort to fully utilize these power tools. This is where marketing can have a truly transformative impact on sales. With the right approach, you can effectively target the right decision makers in multiple places of their buyer’s journey. Will you take the initiative before your competitor does?
You can’t afford to ignore it anymore.
You have to go where your prospects go.
Digital enables you to move from 1-to-1 sales conversations to 1-to-many connections that fuel lead generation.
- 71% of B2B buyers get their information online.
Online content marketing costs 62% less than traditional marketing and generates about 3 times as many leads, according to Demand Metric.
Brands spend 25–43% of their marketing budget on online content, yet less than a quarter of CMOs feel they are producing the right information for the right audience, and delivering it at the right time and in the correct format, according to Marketing Profs and eMarketer.
Data is king, but insights rule.
The power of digital is the ability to track and measure how and where people interact. Lots of agencies love collecting all that data into pretty graphs to support reports that sure seem impressive. But how can you be sure that the metrics you’re tracking are the ones that actually lead to sales? You have to learn from the data. You need insights and iteration from your digital marketing agency, not just analytics. You must find a partner you can trust. One that speaks clearly about how your digital marketing connects to sales.
Pick the right tools for this crucial job.
We won’t sugarcoat it: digital marketing is complicated. But it’s worth it. Yes, the list of technology is continually evolving. But you don’t have to do everything all at once. The important thing is that your digital marketing efforts must work together as a well-oiled machine — not a bunch of random tactics. We’ll recommend which of the following best aligns to your strategy.
- Search engine optimization
- Pay per click
- Website conversions
- Lead generation
- Lead scoring
- Marketing automation
- CRM integration
- Content marketing
- Organic social media
- Paid social media
- Mobile advertising
- Artificial Intelligence (AI)
- Video marketing
- Podcasts, video shows and live streaming
- Digital assistants
Why work with Blender?
We’re well-versed in the technology, platforms and tools that drive effective digital marketing.
We understand the industry-specific terms and lingo of your business and know how to integrate them into a smart targeting and keyword strategy.
With a customized dashboard, we’ll give you full access to your results and walk you through the details.
We never lose sight of your revenue goals. Data is not a distraction, but a source of information to identify buying triggers and align your marketing with your sales.
An all-encompassing approach is key
“When we first hired Blender, we didn’t have much formal marketing in place. After our rebranding, we’ve achieved a new level of recognition in our market and have evolved our efforts to include a digital marketing platform that drives leads and even provides us with data and insights that we use for ongoing planning. Our partnership has been key to our visibility and success.”
— DETLEV SCHLORKE, Vice President & General Manager, Thompson Pipe Group Flowtite —