Free advice.

Spring cleaning isn’t just for your home; your social media channels need a refresh every now and then too.

How should you allocate your B2B marketing budget dollars to maximum your ROI? And how big of a slice is enough to get the results you need?

Who is your ideal prospect? How much do you really know about them?
If your marketing is trying to target everyone at once, you’re wasting money. But with a clearly defined target audience, you can increase the quantity and quality of your leads. So how do you define your core audience and market to them more effectively? That’s where a buyer persona can help. Buyer personas are generalized representations of your ideal customer types.

As a B2B company, your product doesn’t make your customers look cool when they wear it or happy when they drink it. You’re not selling jeans or diet soda. So, you might ask yourself, “Why should I care about branding?”

Hiring the RIGHT Ad Agency Settles That Question Forever

There are two types of B2B companies. The ones that don’t like to spend money on advertising and marketing, and the ones who DESPISE spending that money. But all smart organizations know that gaining brand recognition and cultivating leads is a critical part of their success.

Hiring the RIGHT Ad Agency Settles That Question Forever

There are two types of B2B companies. The ones that don’t like to spend money on advertising and marketing, and the ones who DESPISE spending that money. But all smart organizations know that gaining brand recognition and cultivating leads is a critical part of their success.

How heuristics exponentially amplify your marketing and sales results.

Do you understand how your prospects make decisions? Have you reached into their minds and figured out what makes them tick? Can you circumvent the excuses, delays, and misdirection that so many buyers use to avoid saying “Yes” to your offer?

What You Don’t Know about Marketing Terminology Could Cost You

Have you ever talked to an ad agency and felt like you were trying to learn a foreign language? What exactly is a hook? Does copywriting have something to do with trademark law? Who wants a differentiator anyway? Why do you need to know this stuff?

Ads. Ads. Ads. They are everywhere you turn. On your computer screen, smartphone, the billboards on the way to work, the magazine in the waiting room, the radio in your car. Most of this stuff gets filtered out as irrelevant.

It’s a fact of life; we hate it when companies use indecipherable techno-jargon to talk about their products and services. But we’re all guilty of it. We get so used to working in an environment where everyone “knows the lingo” that we become lazy and forget that other people don’t have the context to understand what we’re talking about.