Free advice.

Your marketing should support these key phases of the B2B sales cycle.

You should structure your pitch to parallel the way the brain filters and prioritizes information. That’s why a B2B messaging framework is so important. Often called a B2B messaging architecture or a B2B messaging playbook, it is the most compelling language you can use to sell.

To set yourselves up for success, pick a few key metrics that are actionable and align with your strategic goals. But before you can decide what to measure, you must understand why you are measuring it.

With a clear picture of every action your sales team takes to close a deal, you can optimize your sales cycles and effectively use marketing to enhance your results

A clear and compelling positioning statement will help you focus your marketing and sales efforts.

Pranks can be funny, but losing money is no laughing matter. So, our extra warning on April Fools’ Day is to make sure your marketing and sales efforts are aligned.

Spring cleaning isn’t just for your home; your social media channels need a refresh every now and then too.

How should you allocate your B2B marketing budget dollars to maximum your ROI? And how big of a slice is enough to get the results you need?

Who is your ideal prospect? How much do you really know about them?
If your marketing is trying to target everyone at once, you’re wasting money. But with a clearly defined target audience, you can increase the quantity and quality of your leads. So how do you define your core audience and market to them more effectively? That’s where a buyer persona can help. Buyer personas are generalized representations of your ideal customer types.

As a B2B company, your product doesn’t make your customers look cool when they wear it or happy when they drink it. You’re not selling jeans or diet soda. So, you might ask yourself, “Why should I care about branding?”