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In our blog, you’ll discover inspiring insights and actionable advice.

How to write an unbeatable B2B messaging framework.

You should structure your pitch to parallel the way the brain filters and prioritizes information. That’s why a B2B messaging framework is so important. Often called a B2B messaging architecture or a B2B messaging playbook, it is the most compelling language you can use to sell.

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Sabotaging your sales is no joke

Pranks can be funny, but losing money is no laughing matter. So, our extra warning on April Fools’ Day is to make sure your marketing and sales efforts are aligned.

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How to conduct interviews to research your B2B buyer personas

Who is your ideal prospect? How much do you really know about them?
If your marketing is trying to target everyone at once, you’re wasting money. But with a clearly defined target audience, you can increase the quantity and quality of your leads. So how do you define your core audience and market to them more effectively? That’s where a buyer persona can help. Buyer personas are generalized representations of your ideal customer types.

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