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What You Don’t Know about Marketing Terminology Could Cost You

Have you ever talked to an ad agency and felt like you were trying to learn a foreign language? What exactly is a hook? Does copywriting have something to do with trademark law? Who wants a differentiator anyway? Why do you need to know this stuff?

Ads. Ads. Ads. They are everywhere you turn. On your computer screen, smartphone, the billboards on the way to work, the magazine in the waiting room, the radio in your car. Most of this stuff gets filtered out as irrelevant.

It’s a fact of life; we hate it when companies use indecipherable techno-jargon to talk about their products and services. But we’re all guilty of it. We get so used to working in an environment where everyone “knows the lingo” that we become lazy and forget that other people don’t have the context to understand what we’re talking about.

If your core goal is to sell more to your market, doesn’t it make sense to consider how your market will respond to your story and marketing message? The sale is actually not about you; it’s about them.

Has a business card ever closed a deal for your company? Not unless it was attached to the hand of a savvy salesperson. Here’s another fact: When your website isn’t crafted to convert, it doesn’t have the personality and power of your brand behind it. In fact, it is no more than an expensive online business card.

Every leader I have worked with has something important to tell their market. But getting your word out can be HARD. At times, it can feel like screaming at the top of your lungs with no noise coming out. You know you are meant to have great impact, but how?

If you’re wondering why your website visitors are not converting, it is probably because of friction. Quicksprout defines friction as “any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle.”

Most people think that visual design is the most crucial element of a website, but that is not the whole story. What you don’t know can hurt you.

Compliments can be powerful. They breed respect, gratitude, trust and a sense of possibility.

If you are skeptical, you are likely costing your company money.

Studies suggest you have just eight seconds to get people to stay on your website.

If your content and messaging fail to make an impression in such a short window of opportunity, customers will move on, most likely to a competitor. Why? Because in our busy lives, people want to find and process information as quickly as possible. Attention is a high-prized commodity. To be able to connect with customers and pique their interest, your website needs to stand out and have the right strategy for differentiation.