No matter what business you’re in, you need to fully understand the purpose and differences between a B2B marketing strategy and a B2B sales strategy to ensure that yours are working together to maximize growth.

Digital marketing is still the biggest opportunity for B2B companies. But it can be overwhelming and risky if you don’t know how to manage the tools and the messages you put out.

For your B2B marketing to be truly effective, it must align with your real-world sales cycle

We’re putting our money where is our mouth is — on LinkedIn

So why do B2B sales and marketing teams seem to face off so often? Aren’t we all supposed to be on the same side? Isn’t our common goal to grow the business?

To maximize healthy growth, you need to predictably increase revenue. Generally, there are eight revenue triggers that any business can leverage.

Your marketing should support these key phases of the B2B sales cycle.

You should structure your pitch to parallel the way the brain filters and prioritizes information. That’s why a B2B messaging framework is so important. Often called a B2B messaging architecture or a B2B messaging playbook, it is the most compelling language you can use to sell.

To set yourselves up for success, pick a few key metrics that are actionable and align with your strategic goals. But before you can decide what to measure, you must understand why you are measuring it.

With a clear picture of every action your sales team takes to close a deal, you can optimize your sales cycles and effectively use marketing to enhance your results