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So why do B2B sales and marketing teams seem to face off so often? Aren’t we all supposed to be on the same side? Isn’t our common goal to grow the business?read more
To maximize healthy growth, you need to predictably increase revenue. Generally, there are eight revenue triggers that any business can leverage.read more
Your marketing should support these key phases of the B2B sales cycle.read more
You should structure your pitch to parallel the way the brain filters and prioritizes information. That’s why a B2B messaging framework is so important. Often called a B2B messaging architecture or a B2B messaging playbook, it is the most compelling language you can use to sell.read more
To set yourselves up for success, pick a few key metrics that are actionable and align with your strategic goals. But before you can decide what to measure, you must understand why you are measuring it.read more
With a clear picture of every action your sales team takes to close a deal, you can optimize your sales cycles and effectively use marketing to enhance your resultsread more
A clear and compelling positioning statement will help you focus your marketing and sales efforts.read more
Pranks can be funny, but losing money is no laughing matter. So, our extra warning on April Fools’ Day is to make sure your marketing and sales efforts are aligned.read more
Spring cleaning isn’t just for your home; your social media channels need a refresh every now and then too.read more
How should you allocate your B2B marketing budget dollars to maximum your ROI? And how big of a slice is enough to get the results you need?read more
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