The Seven Fundamentals
Maximize each of these critical marketing elements to transform your sales growth and boost your marketing ROI.
The Marketing Blender Process
The power of connecting marketing to sales.
The B2B world can be a complicated and unforgiving sales environment. It’s even harder to know how marketing fits in your growth strategy.
Decision-makers have one view of your company, whether they get their information from your website, someone in their network, or your marketing. So, consistency and alignment are critical. Any disconnect between your sales and marketing messages can slow down or even sabotage the sales process.
We’ve developed a proven system to harness the power of a great sales relationship and mirror that experience in your marketing. We start by using your sales cycle as a map.
We engaged Blender to help us connect our marketing to our sales teams’ efforts. Blender guided our team through strategic workshops and created a campaign to promote the new mission statement we developed during those sessions. Unlike some other experiences, Blender quickly exhibited a deep grasp of our business. Our collaboration with Blender is moving our team from tactical to strategic. I would highly recommend Blender to any company looking to move their brand, their sales, and their communication with the market to the next level.Eric Breiner
Our most powerful tool to transform your marketing.
In an intensive, collaborative series of workshops, we’ll get into the minds of your ideal customers, document your entire prospecting and sales process, uncover the unique heart and differentiation of your company, and script the optimal messaging framework for each buyer persona.
We’ll ask the questions you haven’t considered, uncover the hard truths and experience a few revelations. It’s all designed to get at the core of what makes you amazing and how to leverage your unique story to sell more.