Digital marketing is the king of awarness and driver of demand. If you aren’t visible, do you even exist?
We won’t sugarcoat it: digital marketing is complicated. But it’s worth it. Now the good news: you don’t have to do everything all at once. Plan for success and apply to continuous improvement, until all of your digital marketing efforts work together like a well-oiled machine — not just a bunch of random tactics.
We’ll recommend a variety of the following that best aligns with your strategy.
Paid Search
Paid digital marketing allows you to connect customers to your message while they are browsing the internet. Whether you want to drive qualified leads, remarketing to an existing audience, or generating awareness to a new audience, our search, remarketing, and social advertising programs align with our proven, three-step process to create awareness, drive leads and close the deal. Our internal team handles all aspects of campaign integration and execution from keyword strategies, audience targeting, creative, reporting, and optimization. If your audience can be defined, we can reach them.
Social Media Paid & Organic
Today’s buyers consume and seek out content that speaks to their unique needs. We help identify and create lead-generating content that is specifically tailored to your audience across all social platforms. We use a series of paid, earned, and owned techniques to stay top of mind and target your prospects at just the right time.
Data Analysis
Dense excel spreadsheets often kill successful digital marketing. That’s why we give all our clients real-time dashboards that allow you to monitor traffic, campaign success, lead scoring, and results. Yes, you CAN measure ROI, and we’ll teach you how. We believe data transparency builds strong relationships and even more reliable results. You won’t ever have to ask, “Is my marketing working” ever again.
Marketing Automation
This is where digital marketing gets fun… and it can even relieve a lot of your stress. Marketing automation is one of the most effective ways to build segmented audiences, and nurture leads to keep a full sales pipeline. We’ll help you uplevel your day-to-day management of marketing communications, filter your audiences, simplify your tech stack, drip content, provide lead scoring, and outline ROI for your paid media spends.
B2B Content Demand Marketing
What do you stand for? What content will attract attention and catalyze action? What do you talk about day after day, and year after year, that doesn’t sound salesy? We’ll help you ideate, plan, and create amazing content in your social media, video strategy, blog, website, articles, and more. Purpose-driven, customer-centric businesses stand out in the market, reduce customer churn, and have more prosperous cultures. Let us help you engage the market and build real thought leadership.
SEO & Audit Consulting
Our professional SEO programs can provide a wealth of insights and opportunities to WIN in B2B. Our experts can define your audience, and how they are searching for products/services, so you know what keywords to integrate into your content. We use a variety of bots to track and crawl your website rankings, define page optimization, and link opportunities. With these results, we have a clear path forward on what to fix and how to improve. Only those companies invested in a strong foundation built on technical optimization will win with SEO.
What you actually get.
Paid Search & Media
- Campaign Execution & Strategy
- Real Time Monitoring
- Ad Copy Creation with A/B Testing
- Geotargeting
- Keyword Reasearch
- Conversion and ROI Tracking
Social Media (Paid and Organic)
- Branded Content Tailored to your Audience
- Stock and Custom Social Graphics
- Targeting Campaigns to Reach Buyer Personas
Data Analysis
- Real-Time Dashboard Monitoring
- Real Time Analysis of Campaign Efforts
- KPI Alignment
- UTM Link Tracking
- Trigger Setup for Tags
- Enabling Events for User Engagement
Insights & Strategy
Your audience has more resources and knowledge at their fingertips than ever before. They are smart and demanding. That’s why it is crucial to understand your customers’ needs by creating a highly focused marketing strategy for growth that’s aligned with your sales.
Brand Development
Inspiring visuals and engaging voice. That is the essence delivered through a strategic rebrand. In the age where your brand is stretched across more digital and physical platforms, it is more important than ever to establish your value and position. Regardless of your industry, your brand identity needs to adapt, be inspiring and look really, really great.
Our most powerful tool to transform your marketing.
In an intensive, collaborative series of workshops, we’ll get into the minds of your ideal customers, document your entire prospecting and sales process, uncover the unique heart and differentiation of your company, and script the optimal messaging framework for each buyer persona.
We’ll ask the questions you haven’t considered, uncover the hard truths and experience a few revelations. It’s all designed to get at the core of what makes you amazing and how to leverage your unique story to sell more.
The Marketing Blender process
The right message for the right audience
“We’re a global company and have expanded into new markets. Blender has helped us to match our message to the tone and needs of each unique culture and audience. We’ve been very pleased with the results and the response we’ve gotten from the market.”
— PHILIPP HERRMANN, CFO/Executive Vice President Sales & Marketing, item —
Ready to enhance your marketing?
Do you have a project in mind or a question? We're here to help.
