Marketing Automation for B2B
Blender marketing technology monitors customers securely while they browse your website. We connect the dots and show you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests and website page visits.
Dynamic Landing Pages
Build smart landing pages and funnels that transform visitors into leads. With Blender’s marketing technology, you can drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. One page can serve your buyer profiles dynamically by changing text and images based on the user.
Smart Emails and CRM Automation
Put an end to boring, mass email blasts and create a marketing strategy of the future. Start conversations that lead to conversions with personalized messages and automated campaigns that respond to user behavior. Use our email marketing platform to track leads “after the click.” Unlike other email service providers, we offer detailed analytics on every interaction – so you can send the right message at the right time, and send your sales team into action with real-time notifications.
Collect leads that integrate directly with your marketing CRM software. Our dynamic forms autocomplete fields for known visitors to improve conversions. Every time they interact with your contact, you can learn more about your customer by dynamically changing the form fields for customers in your system.
Our powerful visual workflow builder simplifies marketing automation. Use branching logic to engage leads at critical points in their buying journey. Instantaneously sync information with our built-in marketing automation CRM suite. Set up buyer personas for your products and services, then assign leads to different personas so that you can send automatically targeted messages. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales. Our marketing automation tools to score leads based on engagement, page tracking, fit and more – they even factor in natural lead decay over time.
Detailed Analytical Reports
Make key decisions with accurate and relevant data based on user behaviors and engagements. Choose the most important metrics for each campaign then generate custom reports to review your performance. Understand end-to-end ROI and track both online and offline lead sources. Share key information with your team to monitor, adapt, and drive success.