Your starter guide to marketing budget software

man using marketing budget software on a laptop

If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money. Let’s discuss how marketing budget software can help you stay on track and within budget and provide a few examples of marketing budget software.

Related Content: Your guide to building a marketing budget template

How marketing budget software can help you save time 

One of the main benefits of using marketing budget software is that it can save you a lot of time. If you’re manually tracking your spending, it can be easy to lose track of where your money is going. But with marketing budget software, all of your expenses are automatically tracked and categorized. This means that you can quickly see where your money is being spent and make adjustments accordingly. 

Not only does this save you time in the short-term, but it can also help you make more informed decisions about your marketing budget in the long-term. By having all of your expenses in one place, you can easily see which areas are costing you the most money. This information can be invaluable when it comes time to make future budget decisions. 

Related Content: How to develop a social media marketing budget

How marketing budget software can help you save money 

In addition to saving you time, marketing budget software can also help you save money. When you’re manually tracking your expenses, it’s easy to miss things or make mistakes. But with marketing budget software, all of your transactions are automatically logged and categorized. This means that you can quickly spot any errors or discrepancies. 

Not only that, but marketing budget software can also help you find ways to save money. For example, let’s say that you’re tracking your spending on Facebook ads. You might not realize that you’re paying for clicks from people who live outside of your target market. But with the right marketing budget software, you can easily see where your money is going and make adjustments accordingly. By eliminating wasteful spending, you can free up more money to invest in other areas of your business. 

Related Content: Marketing in a recession

What should you look for in marketing budget software?

There are a number of different marketing budget software programs available, so it’s important to choose one that meets your specific needs. Ask yourself these questions when choosing a marketing budget software program:

  • What features are most important to me?
  • How much does the software cost?
  • Is the software easy to use?
  • What type of support is available?

By taking the time to choose the right marketing budget software for your business, you can be sure that you’re getting the most bang for your buck and that your marketing efforts are on track. 

Related Content: Marketing automation tools

Examples of marketing budget software

There are a lot of marketing budget software options on the market, so it can be tough to know where to start. It’s also important to know that only some tools that claim to be a marketing budget platform, can only track and report on certain components of your spend.

That being said, here are a few examples of marketing budget software to get you started:

Plannuh: Plannuh is powerful software that streamlines the budgeting process so you can confidently allocate your marketing spend. When you use Plannuh as your marketing budget software, you’ll get access to features like: templates for different types of marketing budgets, the ability to track actuals vs. budget, reporting tools to help you measure ROI, an intuitive interface that makes the budgeting process easy, and more! 

Allocadia: Ease of Use: Allocadia is simple and easy to use, even if you’re not a tech-savvy person. The user interface is intuitive and straightforward, making it quick and easy to get up and running with the software. You can create and manage your marketing budget with ease, without having to waste time learning complicated software. It also integrates with common back-office programs, allows you track ongoing spend, and align plans with goals and KPIs.

Aprimo: Aprimo is a cloud-based software solution that provides users with the ability to create and manage marketing budgets with ease. The software offers a variety of features that are designed to help users save time and money. With Aprimo, you gain the ability to create detailed budget plans, track of expenses in real time, automate approval workflows, and more.

As a marketing professional, it’s important to have a well-managed budget. And while managing a budget can be time-consuming and difficult, using marketing budget software can help simplify the process. Not only does it save you time, but it can also help you save money by eliminating wasteful spending and spotting errors or discrepancies. So if you’re looking for an efficient way to manage your marketing budget, consider investing in marketing budget software.

man using marketing budget software on a laptop