You Need Great Photography in B2B Marketing
Seeing is Believing
Many B2B companies balk at the idea of photography being important in their world. We hear comments like, ‘Why would we show pictures of our factory?’ or ‘It doesn’t matter to our customers what we look like.’
This is dangerous and flawed thinking.
Visuals are processed by the brain 60,000 times faster than words and a 2012 study showed that 94% of people cite design as the main reason they do not trust certain websites. If that’s not enough to convince you that your images are critical, consider this: site visitors only read 28% of words of a typical (593 word) web page and you have less than 9 seconds to convince someone to remain on your site. They choose to stay based on visual messages you are sending. Only after this do they begin to pay attention to your words.
If you want people to believe you are a world-class organization, then you need to look like a world-class organization. Great photography will be transformative, not only to your image and brand, but to your bottom line as well.
But don’t take our word for it. Below are some examples of great photography in B2B marketing that has transformed our clients’ marketing message. Check them out for yourself.
Great photography in B2B marketing.
Quality images of real work increase the trust factor in B2B marketing.