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B2B Companies: Make It Rain (Social Media Can Drive Sales!)

Young woman using smart phone building online business making money dollar bills falling down. Beginner IT entrepreneur under cash rain. Success banking economy concept

Go ahead, ask the question. Can social media drive sales for B2B companies?

Yes, my B2B compadres: It’s time you got started.

It’s time to learn what the B2C world has come to see as a truth. Social sells. Even in the B2B world.

Let me ’splain.

One of my favorite books about selling was published in 2000 by Jeffrey J. Fox, How to Become a Rainmaker.

Some of his tips include:

  • Cherish customers at all times
  • Listen to customers and decipher their needs
  • Give your customers what they need
  • Get your product to your customers when they want it
  • Thank each customer sincerely and often
  • Give your customers more than they expect

By using social media and content, you don’t have to wait for prospects to become customers. You can cherish them, listen to them, give to them, thank them, and exceed their expectations before you exchange money for products or services.

Going above and beyond because you care enough to do it proactively will build a pathway that not only earns their trust and interest, but can establish a foundation for long-term loyalty.

Want to know more?

Watch our video about creating a sales pathway online.

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Ready to improve your marketing?

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