Go ahead, ask the question. Can social media sales boost revenue for B2B companies? The short answer: Yes, absolutely. But it’s not as simple as just creating a Facebook page and expecting the sales to start pouring in. B2B companies need to have a strong social media strategy in place that is tailored specifically for their target audience and industry. First and foremost, social media can play a key role in building brand awareness for B2B companies. By having a presence on platforms like LinkedIn, Twitter, and even Instagram, businesses can showcase their services or products to potential clients who may not have heard of them otherwise. This can lead to increased website traffic, engagement with potential leads, and ultimately more sales.
But it doesn’t stop there. Social media also allows B2B companies to establish themselves as thought leaders in their
Yes, my B2B compadres: It’s time you got started.
It’s time to learn what the B2C world has come to see as a truth. Social sells. Even in the B2B world.
Let me ’splain.
One of my favorite books about selling was published in 2000 by Jeffrey J. Fox, How to Become a Rainmaker.
Some of his tips include:
- Cherish customers at all times
- Listen to customers and decipher their needs
- Give your customers what they need
- Get your product to your customers when they want it
- Thank each customer sincerely and often
- Give your customers more than they expect
Building Customer Loyalty: Practical Strategies for Your Business
By using social media and content, you don’t have to wait for prospects to become customers. You can cherish them, listen to them, give to them, thank them, and exceed their expectations before you exchange money for products or services.
Going above and beyond because you care enough to do it proactively will build a pathway that not only earns their trust and interest, but can establish a foundation for long-term loyalty.
So how can you implement these tips in your own business? Here are some practical ways to put social media sales strategies into action.
1. Cherish your customers at all times
This means showing genuine care and appreciation for your customers, not just when they make a purchase or encounter an issue. Take the time to build relationships with them and understand their needs, so you can better serve them in the future.
2. Listen to your customers and decipher their needs
Make sure to actively listen and engage with your customers, whether through social media, surveys, or in-person conversations. This will help you understand their pain points and what they are looking for from your business.
3. Give your customers what they need
Once you have identified their needs, make it a
Want to know more?
Watch our video about creating a sales pathway online.
