Ad Agency Lingo Got You Confused? Let’s Break It Down Right Now.

Ad Agency Lingo Got You Confused? Let’s Break It Down Right Now.

It’s a fact of life; we hate it when companies use indecipherable techno-jargon to talk about their products and services. But we’re all guilty of it. We get so used to working in an environment where everyone “knows the lingo” that we become lazy and forget that other people don’t have the context to understand what we’re talking about.

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It’s All About Conversion

It’s All About Conversion

Has a business card ever closed a deal for your company? Not unless it was attached to the hand of a savvy salesperson. Here’s another fact: When your website isn’t crafted to convert, it doesn’t have the personality and power of your brand behind it. In fact, it is no more than an expensive online business card.

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Did You Know: Friction from Your Website is Costing You Sales?

Did You Know: Friction from Your Website is Costing You Sales?

If you’re wondering why your website visitors are not converting, it is probably because of friction. Quicksprout defines friction as “any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle.”

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3/1/17 is World Compliment Day

3/1/17 is World Compliment Day

Compliments can be powerful. They breed respect, gratitude, trust and a sense of possibility.

If you are skeptical, you are likely costing your company money.

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Stop Using Invisible Words: A Guide to a Clearly Differentiated Website

Stop Using Invisible Words: A Guide to a Clearly Differentiated Website

Studies suggest you have just eight seconds to get people to stay on your website.

If your content and messaging fail to make an impression in such a short window of opportunity, customers will move on, most likely to a competitor. Why? Because in our busy lives, people want to find and process information as quickly as possible. Attention is a high-prized commodity. To be able to connect with customers and pique their interest, your website needs to stand out and have the right strategy for differentiation.

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