If your core goal is to sell more to your market, doesn’t it make sense to consider how your market will respond to your story and marketing message? The sale is actually not about you; it’s about them.read more
Has a business card ever closed a deal for your company? Not unless it was attached to the hand of a savvy salesperson. Here’s another fact: When your website isn’t crafted to convert, it doesn’t have the personality and power of your brand behind it. In fact, it is no more than an expensive online business card.read more
Every leader I have worked with has something important to tell their market. But getting your word out can be HARD. At times, it can feel like screaming at the top of your lungs with no noise coming out. You know you are meant to have great impact, but how?read more
If you’re wondering why your website visitors are not converting, it is probably because of friction. Quicksprout defines friction as “any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle.”read more
Most people think that visual design is the most crucial element of a website, but that is not the whole story. What you don’t know can hurt you.read more
Compliments can be powerful. They breed respect, gratitude, trust and a sense of possibility.
If you are skeptical, you are likely costing your company money.read more
Studies suggest you have just eight seconds to get people to stay on your website.
If your content and messaging fail to make an impression in such a short window of opportunity, customers will move on, most likely to a competitor. Why? Because in our busy lives, people want to find and process information as quickly as possible. Attention is a high-prized commodity. To be able to connect with customers and pique their interest, your website needs to stand out and have the right strategy for differentiation.read more
Let’s face it. There are a lot of bland websites out there that are simply not helping sales success. The key reason is most websites talk about product or service details, instead of buyer motivation. This isn’t simply a missed opportunity, it can literally stall your sales team’s efforts.read more
The 10 Must-Haves to Get Your B2B Website to Increase Sales.
Your website is not an online brochure. It is either a sales enabler or a sales saboteur.
WHICH IS YOURS?
Can a website actually affect B2B sales? Many believe grit, salesmanship and quality products already generate business leads and boost sales activity, so they don’t view their website as a part of the sales conversation.
If this is you, we need to tell you something important. Your mindset is not only standing in the way of explosive growth, but it’s opening the door to your competitors. Your B2B website is not just a shop window or an online brochure, but a vital part of your overall sales strategy.read more