It’s All About Conversion

It’s All About Conversion

Has a business card ever closed a deal for your company? Not unless it was attached to the hand of a savvy salesperson. Here’s another fact: When your website isn’t crafted to convert, it doesn’t have the personality and power of your brand behind it. In fact, it is no more than an expensive online business card.

read more
Did You Know: Friction from Your Website is Costing You Sales?

Did You Know: Friction from Your Website is Costing You Sales?

If you’re wondering why your website visitors are not converting, it is probably because of friction. Quicksprout defines friction as “any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle.”

read more
3/1/17 is World Compliment Day

3/1/17 is World Compliment Day

Compliments can be powerful. They breed respect, gratitude, trust and a sense of possibility.

If you are skeptical, you are likely costing your company money.

read more
Stop Using Invisible Words: A Guide to a Clearly Differentiated Website

Stop Using Invisible Words: A Guide to a Clearly Differentiated Website

Studies suggest you have just eight seconds to get people to stay on your website.

If your content and messaging fail to make an impression in such a short window of opportunity, customers will move on, most likely to a competitor. Why? Because in our busy lives, people want to find and process information as quickly as possible. Attention is a high-prized commodity. To be able to connect with customers and pique their interest, your website needs to stand out and have the right strategy for differentiation.

read more
5 Ways to Turn Your Website into a Powerful Sales Machine

5 Ways to Turn Your Website into a Powerful Sales Machine

Can a website actually affect B2B sales? Many believe grit, salesmanship and quality products already generate business leads and boost sales activity, so they don’t view their website as a part of the sales conversation.

If this is you, we need to tell you something important. Your mindset is not only standing in the way of explosive growth, but it’s opening the door to your competitors. Your B2B website is not just a shop window or an online brochure, but a vital part of your overall sales strategy.

read more
My New Website’s Not Done?! (Tips on Marketing ROI)

My New Website’s Not Done?! (Tips on Marketing ROI)

Ever wondered how a marketing company markets themselves? Well, we doubled the size of Blender in 2016 and we plan on doing it again in 2017. Would you like to see major growth next year? I want to share some of our current efforts for achieving measurable and fast growth, so you can think on how this might apply to you.

read more