Google Ads for B2B: What’s Working in 2026 (And What’s Not) Blender B2B Marketing Blogs Google Ads for B2B: What’s Working in 2026 (And What’s Not) Google ads for B2B can be one of the most powerful tools in your marketing…Kylie ScarboroughMarch 2, 2026
B2B Content Strategy: How to Become Magnetic in Your Marketing Blender B2B Marketing Blogs B2B Content Strategy: How to Become Magnetic in Your Marketing A strong B2B content strategy isn't about creating more content - it's about creating content…Kylie ScarboroughFebruary 17, 2026
EVP Meaning Explained: How to Strengthen Your Employer Branding Strategy Blender B2B Marketing Blogs EVP Meaning Explained: How to Strengthen Your Employer Branding Strategy What does EVP mean, and why should it matter to your business? EVP meaning stands…Kylie ScarboroughFebruary 11, 2026
The Best B2B Marketing Campaign Examples That Actually Work Blender B2B Marketing Blogs The Best B2B Marketing Campaign Examples That Actually Work B2B marketing doesn't require celebrity endorsements or million-dollar budgets to drive real results. The best…Kylie ScarboroughDecember 18, 2025
Authentic Storytelling: What Actually Works on Social Media in 2025 Blender B2B Marketing Blogs Authentic Storytelling: What Actually Works on Social Media in 2025 Authentic storytelling is the real currency of social media success in 2025 – not follower…Kylie ScarboroughDecember 18, 2025
Authenticity Drives B2B Culture-Driven Growth Beyond the Boardroom Blender B2B Marketing Blogs Authenticity Drives B2B Culture-Driven Growth Beyond the Boardroom Authenticity is no longer optional for B2B brands looking to scale sustainably. While most business…Kylie ScarboroughDecember 17, 2025
Customer Lifetime Value: Why Your B2B Customer Journey Needs a Flywheel, Not a Funnel Blender B2B Marketing Blogs Customer Lifetime Value: Why Your B2B Customer Journey Needs a Flywheel, Not a Funnel If you're not tracking customer lifetime value, you're flying blind. Most B2B teams pour resources…Kylie ScarboroughDecember 16, 2025
3 Marketing Systems That Drive Aggressive B2B Revenue Growth Blender B2B Marketing Blogs 3 Marketing Systems That Drive Aggressive B2B Revenue Growth Marketing systems are the foundation of predictable, sustainable revenue growth – but most B2B companies…Kylie ScarboroughDecember 16, 2025